Ganassi Cup Team Gets A Sponsor

The Chip Ganassi Racing NASCAR Winston Cup team still hasn’t signed a driver to run the 01 car for the 2001 season, but they at least have a sponsor now.

Cingular WirelessSM, the second largest wireless carrier in the U.S. and a joint venture between BellSouth Corporation and SBC Communications, Inc., today announced that it will become the primary sponsor of the 01 car with Chip Ganassi Racing with Felix Sabates.

"With Cingular as a sponsor of our No. 01 car, we know we'll make it one of the most competitive cars in the series," Ganassi said. "Sponsors are a team's life-blood, and with a dynamic brand like Cingular, we can't imagine a stronger force to propel us to the top in 2001."

Chip Ganassi Racing with Felix Sabates and Cingular Wireless plan to make a driver announcement within two weeks.

"As we launch the new Cingular brand, we look forward to introducing our new company to NASCAR fans nationwide. We know NASCAR fans like to express themselves and we're here to help them do it. We're not about technology. We're about our customers - their communication - about celebrating life," said Larry Powell, Cingular vice president of advertising. "We feel fortunate that we will be able to partner with one of the most exciting teams in 2001 with Chip Ganassi Racing with Felix Sabates. We know their talent and passion for this sport is unparalleled and we feel confident they will bring a winning attitude to unleash Cingular's brand into the national spotlight."

Cingular customers will also benefit from a new, more powerful wireless company providing national reach, far greater coverage areas and the latest in wireless data and voice communications at very competitive prices. Previously, BellSouth Mobility sponsored the NASCAR Busch Series #01 car fielded by Team SABCO.

"BellSouth's primary avenue for promoting its Winston Series racing program was through its wireless services businesses. With BellSouth's wireless business now part of Cingular Wireless, it made sense to transition the racing program to Cingular," said William Pate, vice president of advertising and public relations for BellSouth Corporation.

Chip Ganassi Racing with Felix Sabates manage two cars in the 2001 NASCAR Winston Cup Series, the #01 car sponsored by Cingular, and the #40 car sponsored by Coors. The 2001 season marks Chip Ganassi's first year in NASCAR racing and his tenth year as a Championship Auto Racing Teams (CART) owner with the four-time championship team and 2000 Indy 500 winner Target Chip Ganassi Racing.

Related Topics:

NASCAR Sprint Cup, 2001

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