Exide Leaving Burtons No. 99

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Earlier this season, Roush Racing lost Valvoline as its longtime sponsor of Mark Martin’s No. 6 car in the NASCAR Winston Cup Series. Today, Roush Racing announced that it was losing Exide Batteries, sponsor of Jeff Burton’s No. 99 Ford Taurus.

As reported here at RacingOne.com on Saturday, CITGO is expected to replace Exide as Burton’s sponsor.

Team owner Jack Roush told RacingOne.com that Exide's investment in the team wasn't paying off when the bottom line was scrutinized.

"The company is needing to reassess how it spends its marketing and advertising dollars," Roush said. "The amount of business they have -- as for as the batteries that are marketed through their exposure in Winston Cup -- doesn't justify their expenditure."

"Exide has been a terrific partner in our NASCAR efforts. We are sorry they had to make this move, but we are very pleased they will retain an associate sponsorship position," said Geoff Smith, Roush Racing’s president. "However, their decision will not have a negative effect on Jeff Burton, or the No. 99 race team, and it will not have a negative impact on our organization."

Burton had no hard feelings. After all, Exide has been a big part of Burton’s success in NASCAR.

"You obviously hate when something like this happens," said Burton, who is fourth in the Winston Cup point standings. "But on the other hand, we only want the best for Exide.

"They have been a great sponsor and partner of Roush Racing for quite some time, and they made it possible for me to join Roush Racing, so I only want the best for the corporation, and as this decision has been carefully thought out, then that's obviously the best resolution for them."

Exide had a contract with Roush through 2001.

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