Racingone Com To Sponsor Little In Southwest Series Races
April 24, 2000 | 12:00 A.M. EST
As part of their sponsorship deal, RacingOne.com will debut it’s colors on Little’s car during the race at Sears Point Raceway in Sonoma, Calif. (June 24, 2000), followed by the Los Angeles Street Race, Los Angeles, Calif. (July 16, 2000), Phoenix International Raceway, Phoenix, Ariz. (November 3, 2000), and again on February 1, 2001 in Phoenix for the Copper World Classic.
"We couldn’t have found a better sponsor," said Mike Thiel, RJR Enterprises vice president of Business Development. "RacingOne.com is not only understanding of the unique relationship between Little and Team RJR by being very flexible with their promotion schedule, but they are just as interested in being a promotional tool for Chad and his Winston Cup and Busch Series efforts by doing feature stories about them on their web site. Once again, Team RJR has found itself in a win-win relationship that I think will last a long time."
"It’s great for Team RJR to bring RacingOne.com onboard," Little said. "Their site is very comprehensive, and they provide thorough and up to date information for their readers. I like that kind of integrity. I think that they will find the promotional value that they are looking for in Motorsports sponsorship."
"We believe that the sponsorship of Chad Little’s Southwest Series team provides us with an exciting opportunity to be associated with a popular driver. This is just the forum for RacingOne.com to help support the sport of auto racing," said Kevin Hindson, president of RacingOne.com. "Race team sponsorship is certainly a critical component of our strategy of strategic alliances and partnerships."
Sponsored by CarsDirect.com, the RacingOne.com web site covers breaking news regarding NASCAR, CART and Formula One racing and provides racing enthusiasts with statistics and insider information on their favorite drivers, teams, races and tracks. RacingOne.com also features message boards, free e-mail access, merchandise, contests and SpeedLeague.com, a fantasy-racing league.