Report: Comcast Xfinity Leader To Sponsor Series

Ryan Reed, Dylan Kwasniewski, Elliott Sadler

A report states that Comcast Xfinity is the leading candidate to replace Nationwide as sponsor of NASCAR's No. 2 series. (Photo: Getty Images)

Comcast Xfinity has emerged as the leading candidate to replace Nationwide as series sponsor for NASCAR’s No. 2 series next year, according to a report from the Sports Business Journal.

Jim O’Connell, NASCAR chief sales officer, told Sports Business Journal that NASCAR doesn’t comment on discussions with current or potential sponsors and added “we’re speaking to a number of companies in a number of different industries.’’

Sports Business Journal reported that Comcast did not reply for comment. Xfinity is Comcast’s video service. 

Nationwide Insurance has sponsored the series since 2007 but will not return. Instead, Nationwide will be the primary sponsor in 12 races next season for Dale Earnhardt Jr.’s Sprint Cup car and 13 races each in 2016 and 2017. Nationwide will be an associate sponsor the races it is not a primary sponsor.

Sports Business Journal reports that NASCAR is seeking $12-15 million a year for title sponsorship of the series. Total cost would be more than $25 million when including media and activation commitments. 

A deal with Comcast Xfinity would further tie bonds with the company. Comcast-owned NBC Sports begins a 10-year deal next season to broadcast NASCAR races. 

Sports Business Journal also reported that NASCAR has met with companies in the auto aftermarket category, including Advance Auto Parts and AutoZone, to sponsor the Nationwide Series next year.  

Related Topics:

NASCAR Nationwide Series, NASCAR

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