Harvick's Nationwide Schedule Grows
By: MRN Staff on February 5, 2014 | 3:29 P.M. EST
Additional sponsorship will allow Kevin Harvick to run more than one-third of the Nationwide schedule this season. (Photo: Getty Images)
JR Motorsports announced Wednesday an update to Kevin Harvick’s NASCAR Nationwide Series race schedule, as the addition of five sponsorship partners brings his schedule to 13 races.
Headlining the partner lineup is Morton Buildings, which will sponsor Harvick at Indianapolis Motor Speedway (July 26) and Kansas Speedway (Oct. 4). Based in Morton, Ill., Morton Buildings specializes in constructing high-quality, long-lasting structures ranging from farm shops, equestrian facilities, hobby buildings, garages, churches, municipal buildings, airplane hangars, custom homes, commercial structures and general storage buildings.
Four additional partners have signed one-race sponsorships for Harvick – Great Clips at Phoenix International Raceway (March 1), TaxSlayer.com at Auto Club Speedway (March 22), Tide at Richmond International Raceway (April 25) and Bad Boy Buggies at Atlanta Motor Speedway (Aug. 30).
They join Hunt Brothers Pizza (four races) and Armour (three races) to comprise Harvick’s schedule. JR. Motorsports is working to fill out inventory for the remainder of the season with additional drivers.
“Kevin has generated a lot of interest in our racing program from new companies and our returning partners,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “His excitement about the upcoming season is infectious and has really lit a fire under everyone at JR Motorsports to match that intensity with all three of our teams.”
Specializing in all-terrain vehicles for both work and recreational use, Bad Boy Buggies has been a Harvick sponsor in each of NASCAR’s top three national touring divisions since 2011. Harvick’s lone Nationwide Series victory in 2013 came with Bad Boy Buggies on his car, as he led 289 of 390 laps in a winning effort at Atlanta.
Tide, an industry leader in detergent products, began sponsoring Camping World Truck Series races for Harvick in 2010. The Bakersfield, Calif., native has taken them to victory lane twice, both at Martinsville (March 27, 2010, and March 31, 2012).Two of JR Motorsports’ returning partners, Great Clips and TaxSlayer.com, are sponsoring Harvick for the first time but have larger sponsorship relationships with the company. Great Clips will carry associate placement on Chase Elliott’s No. 9 NAPA Chevrolet through all of 2014, and TaxSlayer.com is a cornerstone partner and primary sponsor of Regan Smith’s No. 7 Chevrolet.