Special Win for Kyle and Samantha Busch
By: Jeff Wackerlin - @JWackerlin on October 12, 2013 | 12:05 A.M. EST
Busch's 62nd trip to Victory Lane in the series capped off a week of raising money for the Raleigh, N.C.-based Pretty In Pink Foundation. (Photo: Jeff Wackerlin)
CONCORD, N.C. - Kyle Busch's win in Friday night's NASCAR Nationwide Series Dollar General 300 was extra special to him and his wife, Samantha.
Busch's 62nd trip to Victory Lane in the series capped off a week of raising money for the Raleigh, N.C.-based Pretty In Pink Foundation, which helps provide financial assistance to uninsured and underinsured breast cancer patients regardless of their ability to pay.
"Samantha’s done a tremendous job with her 'Project Pink' initiative," Busch said. "To come out here and try to raise money -- we had a dinner on Tuesday night, we had a mammogram unit at KBM (Kyle Busch Motorsports) on Thursday and she’s done a tremendous job. She deserves all the credit this week. She’s done everything."
With the help of the benefit dinner at 5Church in Charlotte, the couple was able to present a check from the Kyle Busch Foundation to Pretty in Pink earlier in the day and then added to that with the race winnings for a total of $153,940. For race day, the Busch's hosted 12 local men and women suffering from breast cancer at the track.
"They showed up at the race track in a hot pink limo," said Samantha Busch. "They walked our pink carpet and then we had hospitality with food and drinks and everything else for them to hang out. While we were there I told them that Kyle and I are covering all their medical bills. They have nothing to worry about. We raised $80,000 for them this week."
The plan was to donate Busch's half of the race winnings in addition, but Kyle made an "executive decision" for the entire amount to go to Pretty In Pink.
"I think we're all in," said J.D. Gibbs, president of Joe Gibbs Racing. "I think Kyle did it for us. It's a great cause and he and Samantha have really put their heart and souls into this so we want to accompany that as well."
Samantha's vision for "Project Pink" started this past spring with a meeting with sponsor Monster Energy to talk about changing the traditional green color to pink for the race.
"Last year we didn’t get to run it and there were so many pink cars out on the track and I was like that would be really great if we were part of that to bring awareness," said Samantha Busch. "We flew out to California and we met with the owners and proposed it to them. After some time we all agreed on the paint scheme and I have never seen such a fan response on a car."
The new look for the car was a first for Monster Energy.
"They have never run anything except the green Monster claw on any of their athletes, cars, apparel, helmets you name it," said Samantha Busch. "This is the first time they are running a black Monster claw with a pink background. It's a first of its kind and I hope it's an annual thing."