'Dash 4 Cash' Returns in 2013
June 4, 2013 | 4:16 P.M. EST
Sam Hornish Jr., shown here celebrating a victory in Las Vegas earlier this season, won a $100,000 bonus in 2012 and a matching prize for one lucky fan as part of the "Dash 4 Cash" Nationwide Series program. (Photo: Getty Images)
DAYTONA BEACH, Fla. – There will be more on the line June 28 during the Feed the Children 300 at Kentucky Speedway than in most Nationwide Series races.
This year, that event will be the first qualifier for the "Dash 4 Cash" promotion, the annual renewal of the NASCAR Nationwide Series program that could result in a $1 million payout to one driver. The Kentucky race will determine the four eligible competitors who could then win one of the four $100,000 bonuses that make up the program - starting with the July 5 Subway Firecracker 250 Powered by Coca-Cola at Daytona International Speedway.
Following Daytona, the next three series races are "Dash 4 Cash" events: July 13 at New Hampshire Motor Speedway, July 21 at Chicagoland Speedway and July 27 at Indianapolis Motor Speedway.
Last August, Sam Hornish Jr. was the highest-finishing points-eligible driver in the final D4C race at Iowa Speedway - which paid him and his fan partner, Tammy Altieri, $100,000 each.
"We had a lot of good races throughout that stretch," said Hornish, who is currently second (behind Regan Smith) in the Nationwide Series standings. "It's a nice bonus but at the end of the day, to be able to give the fan $100,000 as well was awesome. She was so excited and it was truly life-changing for her. Nationwide Insurance and its commitment to this series is unprecedented."
How the "Dash 4 Cash" program works:
- The top-four finishers in the Kentucky race who are eligible to receive Nationwide Series championship driver points will qualify for the first D4C race, at Daytona International Speedway.
- The highest finisher among those four drivers at Daytona (which does not have to win the race, by the way) will collect the first $100,000 award and automatically qualify for the next round in New Hampshire. In addition, the three other top-finishing points-eligible drivers at Daytona will qualify for the program in New Hampshire.
- Those rules will apply for the remaining vents. If one driver wins the first three D4C awards and also wins the Indianapolis race outright, Nationwide Insurance will award that driver an additional $600,000 bonus, bringing the total payout to $1 million.
Fans can be a part of the action by entering the NASCAR Nationwide Series $100,000 Sweepstakes at www.nascar.com/Dash4Cash. Four lucky individuals and their guests will receive an all-expenses paid trip to the final D4C event at Indianapolis Motor Speedway during Super Weekend at The Brickyard in July. The four fans will be randomly paired with the four eligible D4C drivers for that race and the fan whose driver wins the D4C award at Indy will also go home with a check for $100,000 ... just as Altieri did last year.
"The 'Dash 4 Cash' program is something unique to the racing community," said Justin Allgaier, currently fourth in the NNS point standings. "The money part is really cool, but the prestige and wanting to win it is the biggest part. We’ve been fortunate to qualify for it several times, but I have also been on the outside looking in. Hopefully this year, we can qualify for all four races and go for the big bonus at the end."