Keselowski Says Truck Team Lost $1 Million

Brad Keselowski

Despite its most successful season on the track, Brad Keselowski says his Truck team lost $1 million last season. (Photo: Getty Images)

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LAS VEGAS - Brad Keselowski says his NASCAR Camping Work Truck team lost $1 million this past season and admits he’s at his financial breaking point.

Keselowski revealed his team’s financial loss Tuesday while speaking at the Motorsports Marketing Forum sponsored by Street and Smith’s SportsBusiness Daily/Global/Journal. Keselowski said that his organization brings in between $7-$8 million in revenue a year and loses about $1 million a season. 

“The role that I have as an owner in the Truck Series is not about the financials,’’ he said. “There’s a lot better investments.’’

Keselowski, who grew up in a racing family, continues to operate the team despite the losses to reinvest in the sport.

“It’s what is in my heart,’’ he said. “I know that people and all the other things that come with that team will serve me down the road.’’ 

Brad Keselowski Racing will field two teams this coming season. Tyler Reddick will drive the No. 19 Truck. The driver for the No. 29 Truck has yet to be announced. Keselowski said he’ll run only three races in that Truck.

The organization suffered financial hardships despite its most successful season this past year. Ryan Blaney finished second in the points, scoring one win. Reddick, running a majority of the races, finished 12th in points. Keselowski ran three races, winning once.

So, how does Keselowski hope to help his team survive? 

“It’s really simple, you’ve got to cut costs and raise more revenue,’’ he told Motor Racing Network. “It’s easier said than done. It’s all hands on deck to make that happen. I worry all the time about it.

“I sat in meetings before I came here this week talking about it, trying to decide where we’re at, what’s acceptable for a loss. I’d like to be able to pay every one of my employees 60-70 grand a year with full benefits ... but if the business goes sour because of that that’s not really going to work. 

“I’d love to be able to have my Trucks in the wind tunnel every week, and I’d love to be able to have a bunch of things for competition that it’s going to take, but it would just run the business broke. 

“I’m not interested in being involved in the Truck Series if I don’t feel like we can be competitive. My breaking point is two areas - it’s going broke and not being competitive. We have to walk that line every day with every decision we make.’’

One solution would be for Keselowski to run more races. It’s easier to find sponsorship for established drivers - especially a Sprint Cup champion such as Keselowski - than drivers who are not as well known to sponsors. It’s among the reasons why some Cup drivers race in Truck and Nationwide events. 

Keselowski, though, is steadfast in his three-race limit.  

“I refuse to run more than that,’’ Keselowski told MRN. “That’s my breaking point. It’s about feeling right about my level of involvement. I don’t want to run 10 races and the question becomes what am I doing here? Am I doing this because I want to win races as a driver or I want to win races as an owner?

“If I’m doing it to just to win races as a driver, quite honestly, it doesn’t make any sense because essentially I’m paying to win a Truck race or to run a Truck race. Why would I want to do that? That’s not reinvesting in the sport.

“If I ran the whole season I could bring in all the revenue to prop the program up. I feel like once you get over three races as a Cup driver in the Truck series you’ve kind of worn out your welcome.’’

 

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