Dixons Charity Of Champions
October 8, 2008 | 5:36 P.M. EST
Dixon met with members of the program and filmed a TV commercial to promote the sale of special celebrity-designed bandanas that begins Oct. 9. Dixon designed a bandana with white IndyCars on a gray background.
"I have been very fortunate to be able to pursue a career in a sport that I am passionate about and the success I have enjoyed this year off and on the track makes me appreciate how lucky I have been," Dixon said. "The reality though is that there are many young people who face a much tougher battle with cancer.
"It's definitely tough to see that and to know that we can help out in some way with Repco (the largest automotive parts and accessories retailer in Australasia) we can definitely raise a lot of money, which is going to be fantastic.
"It was an enjoyable day and definitely opened doors to a lot of things."
Dixon made a grand entrance along the waterfront in Auckland for the launch of the Bandana Challenge - leading 11 rows of three youth karters.
"The whole way they arranged the media day was lot of fun for me and hopefully for the go-karters, too," Dixon said.
Dixon prevailed in a close and spirited IndyCar Series championship chase through 17 rounds, securing his second series title by 17 points over Team Penske's Helio Castroneves on the final lap of the final race. He encouraged the next generation of open-wheel racing drivers, along with cancer patients to face all obstacles head on.
"Motor racing is a tough one," he said. "You need the support of a lot of people and sponsors from a young age. It's a long road, especially when you start out at 7, 8 years old. But I'm proof you can definitely make dreams a reality.
"It still comes down to competition. Every day I get in the race car I love it, and when you go out there you want to beat everyone else. Don't give up. That's the biggest thing."