Lifelock Signs As Primary Sponsor
February 6, 2008 | 2:24 P.M. EST
LifeLock, the recognized leader in the identity theft prevention industry, helps consumers fight the problems associated with identity theft by enabling and by setting and automatically renewing fraud alerts with the major credit bureaus and removing members' names from junk mail lists. The service is backed by the most complete $1 million service guarantee available. Recently, LifeLock added an additional service to all members –free of charge – called WalletLock. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen.
"We are extremely excited to be joining forces with the Rubicon Race Team to participate in the 92nd Indianapolis 500 and bring an increased awareness about preventing identity theft," said Davis. "This crime has been one of the fastest growing in the U.S. for years and will remain so until everyone takes the necessary steps to limit access to personal information. We look forward to doing whatever it takes to help the team be successful."
The strategic alliance between LifeLock and Rubicon is a business to consumer program with the racing platform providing access to new members. The team has created a sweepstakes that will enter all new LifeLock members for a position on the LifeLock Rubicon Race Team during race weekend as well as other various prizes.
"Although you may enter the sweepstakes without purchase, we are grateful that the vast majority of our constituents are savvy enough to want to protect themselves and their families from identity theft," explained Freudenberg. "By going to www.Lifelock.com and using the 90210 Promo Code, we are able to offer a Rubicon Race Team rate for those interested in LifeLock."
As part of their growing brand identity and marketing strategy, LifeLock will be prominently featured on the cars sidepods, nose cone, pit equipment and driver and crew uniforms.
"The Indianapolis 500 is an excellent platform for our title sponsor LifeLock to expand its emerging market share in the growing field of protecting consumers identities from theft," said Jason Priestley, co-owner of Rubicon Race Team. "The Rubicon strategy in motorsports is to create a platform for business to consumer activation and what better event to do that at than the Indianapolis 500 where you have the largest in-person attendance for a one day event as well as a large nationwide television audience."