TAG Heuer Re-Signs Fisher
April 5, 2007 | 11:19 A.M. EST
The benchmark in cutting-edge chronographs and timekeeping technology since 1860, TAG Heuer is the watch brand with the longest-standing links to motor sports and Grand Tourism cars, as well as the one with the most impressive involvement and product development inspiration in 2007. Its recently launched Avant-Garde eyewear collection too is strongly inspired and driven by motor sports.
"Having pioneered the stellar start of Sarah in Indy 500 and IRL back in 2002, we are just happy that such a great talent is back into the world’s single fastest open-wheel competition, i.e. IRL and Indy 500 where speed can average and surpass 200 mph and where TAG Heuer has provided 1/10.000th of a second timekeeping to make sure qualifying and race rankings are just right,” said Jean Christophe Babin, TAG Heuer President and CEO. “As a global leading luxury Brand, particularly strong in North America, TAG Heuer is proud to partner with Sarah Fisher both in watches and eyewear, and provide her with prestigious and performant instruments allowing her to be even sharper on the racing track. Sarah is a true talent epitomizing TAG Heuer Brand values, and as such a full-fledged member of TAG Heuer dream team of ambassadors also including F1 world champion Fernando Alonso, Scuderia Ferrari F1 driver Kimi Räikkönen, Champ Car series world champion Sébastien Bourdais, NASCAR legend Jeff Gordon, not to mention Hollywood and Bollywood stars such as Brad Pitt, Uma Thurman or Shah Ruk Khan. We wish Sarah a successful comeback in IRL and Indy 500 and to show to the world of motoracing what she is made of!"
The 26-year-old Fisher is the Most Popular Driver in IndyCar Series history having won the 2001, 2002 and 2003 IndyCar Series “Most Popular Driver” award and the 2005 NASCAR West Regional Series “Most Popular Driver” award.
"I'm really excited to re-partner with TAG Heuer and grateful that they believe in me and my career, said Fisher, who first signed with TAG Heuer in 2002. “I've always strived for excellence and perfection in everything I do and promoting a luxury sports brand like TAG will be no different. TAG has brought timing to a new fraction of a second and with the high-speeds of the IndyCar Series, our partnership once again, seems natural."
Fisher began her IndyCar career in 1999 at just 19 years old with Walker Racing. In 50 career starts, Fisher has posted three top-fives, seven top-tens and became just the third women to start in the Indianapolis 500. She went on to became the first woman to run a full IndyCar Series schedule and the first and only women to stand on the podium with her third place finish at Kentucky Speedway in 2000; she has since bested that position with second at Homestead-Miami Speedway in 2001. Further, she became the first woman in North American motorsports history to win the pole position for a major-league open-wheel race at Kentucky Speedway in 2002. She is also the fastest women to ever qualify for the Indianapolis 500 with a speed of 229.439.
Today, TAG Heuer’s unique product development programs and award-winning advertising campaigns also include a number of other famous sports Racing stars: Formula 1 drivers Kimi Räikkönen (Scuderia Ferrari F1), Fernando Alonso (Vodafone McLaren-Mercedes), Lewis Hamilton (Vodafone McLaren-Mercedes) and Mark Webber (Red Bull Racing), NASCAR great Jeff Gordon; three-time Champ Car titlist Sébastien Bourdais, who in 2007 is racing for the 4th consecutive US title with actor Paul Newman’s Newman-Haas Racing Team and competing in the famous "24 Hours of Le Mans" Race (a TAG Heuer ambassador for watches and Avant-Garde Eyewear since 2001); Indy Racing League driver Sarah Fisher is back in the IndyCar Series this year after having being nominated 3 years in a row MPDA of the year of the category from 2001 to 2003. Sarah will drive this year for Dreyer & Reinbold racing. She qualified 8th for her first 2007 race at Miami Homestead, demonstrating she had lost nothing of her talent and speed. Sarah has been a TAG Heuer ambassador since 2002. She will be the ambassador of the New TAG Heuer Formula 1 series, an iconic product line launched in 1986 and ever since embodying TAG Heuer tradition of uncompromising luxury sportswatches. The TAG Heuer Formula 1 series is relaunched in 2007 with Sarah as one of the major ambassadors endorsing the new upgraded design and engineering.
Fisher returns to the track for the Indy Japan 300 which will be the third race of the 17-race 207 season on the IndyCar Series circuit. Twin Ring Motegi will play host to the race which will be carried live on ESPN at 12:00 p.m. (EDT) on Saturday, April 21, 2007. Additional coverage will be available on IMS Radio and XM Satellite Radio Channel 145 “IndyCar Racing.”