Kid Rock To Perform At Carb Day
March 1, 2007 | 9:44 A.M. EST
The concert is free to all ticket holders for Miller Lite Carb Day, the final day of on-track activity before the 91st Indianapolis 500 on Sunday, May 27. Additionally, legal-drinking-age race fans can win tickets in promotional 24-packs of Miller Lite starting in April.
"The Miller Lite Carb Day concert is the ultimate convergence of two of America’s favorite pastimes – rock and racing," said Dockery Clark, director of sports and alliance marketing at Miller Brewing Company. "Kid Rock is known for his energetic and exciting live performances, so he’s sure to get the fans at Carb Day revved up for the big race."
Miller Lite is the official beer sponsor of Indianapolis Motor Speedway. The Miller Lite Carb Day concert, which takes place on the Miller Lite Stage in the infield of the Speedway’s oval, is the final event of an action-packed day for fans at IMS.
"Kid Rock is a perfect musical match for Miller Lite Carb Day," IMS President Joie Chitwood said. "His music is all about power, emotion and a good time, and that’s exactly what our fans experience on one of the most popular days during the Month of May in Indianapolis."
The final practice for the IndyCar Series before the 91st Indianapolis 500 starts the on-track activity from 11 a.m.-noon (ET). The Freedom 100 race for the Indy Pro Series starts at 12:30 p.m., followed by the popular Checkers/Rally’s Pit Stop Challenge at 1:30 p.m. The Miller Lite Carb Day Concert is scheduled to start at approximately 3:30 p.m.