AAA Hoosier Insurance Signs Fisher

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AAA Hoosier Motor Club announced today that it has signed IndyCar driver Sarah Fisher to a 3-year contract; making her the official spokesperson for AAA Hoosier Insurance, effective immediately.

"We’re extremely excited to have Sarah representing AAA Hoosier Insurance," said Gary Michelson, AAA Hoosier Motor Club’s senior vice president for insurance and marketing. "As a driver, her track record speaks for itself but as a person, she exemplifies the characteristics that we cherish as an organization; honesty, integrity and a strong commitment to the community. Sarah is a local personality with deep Midwestern roots. We eagerly look forward to being a part of her success."

The 26-year-old Fisher, who was awarded the 2001, 2002 and 2003 IndyCar Series "Most Popular Driver" award and the 2005 NASCAR West Regional Series "Most Popular Driver" award, joined Dreyer & Reinbold Racing earlier this year to compete in the IndyCar Series and Indianapolis 500.

"I’m so excited AAA is coming on board as they have been a big advocate for the American driver and has deep ties to the Indy 500," said Fisher, who tested at Homestead-Miami Speedway on February 21-22 during the IndyCar Series open test. "Not only do I drive to work but I drive at work and that means I’m always facing risks on the road. I’ve teamed up with AAA Hoosier Insurance because insuring with someone you trust means putting you in a winning circle. My fiancé and I are both AAA members and I am excited for the fans of our sport to enjoy their services. AAA is like family to me and helps manage the risks I face each day. I hope you’ll join our family too."

Fisher will represent AAA Hoosier Insurance through television ads, billboards and other promotional materials while touting the AAA tagline, "Insure with someone you Trust." Additionally, Fisher will make a limited number of personal appearances on behalf of AAA Hoosier Motor Club.

Fisher began her IndyCar career in 1999 at just 19 years old with Walker Racing. In 50 career starts, Fisher posted three top-fives, seven top-tens, became the first women to start from the pole position, has led 39 laps and is the fastest women to qualify for the Indianapolis 500 with a speed of 229.439.

Along with Fisher, the IndyCar Series drivers hit the track for the season opening XM Satellite Radio Indy 300 which will be the first race in the 17-race 2007 season on the IndyCar Series circuit. Homestead-Miami Speedway will play host to the race which will be carried live on ESPN2 in the prime-time slot at 8:00 p.m. (EDT) on Saturday, March 24. Additional coverage will be available on IMS Radio Network and XM Satellite Radio Channel 145 “IndyCar Racing.”

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