Fisher Lands Chicagoland Sponsor
September 5, 2006 | 1:25 P.M. EST
“iZon is just the latest edition to our growing team as we continue to look towards the future, said DRR team co-owner Dennis Reinbold. “We can’t be happier to partner with a company that has such a strong emphasis on responsible driving with corrected vision. Our partnership with iZon will serve as a benchmark for a healthy relationship that we will continue to develop. Seeing clearly with higher definition is a competitive advantage when you have to make split second decisions on the race track or on the road.”
iZon’s sponsorship of Sarah Fisher’s No. 5 machine will be their introduction to the motorsports world and to the IndyCar Series. The IndyCar season finale race of 2006 promises to be an exciting and widely viewed competition as Ophthnoix will introduce its transformational iZon Eyeglasses to fans across the nation. iZon Eyeglasses provide consumers with high definition vision.
“This is a very visible platform for our brand” said Andreas Dreher, Ph.D., president and CEO of Ophthonix. “Indy has a huge base of loyal fans and we are thrilled to be part of the tradition, commitment and exhilaration of racing. Motorsports fans are the most loyal of any sport. We are targeting these fans as part of a national launch. We believe they can help iZon become the standard in vision correction.”
“We are also proud of Sarah Fisher’s return,” added Dreher. “She had a solid race in Kentucky and like the team, we were frustrated with her 12th place finish, but we have expectations of great results at ChicagoLand. This final race could be a big finale for us all.”
Introduced on the West Coast during the second quarter of 2005, iZon High Resolution Eyeglasses are available in two types – one for consumers who need correction for just distance vision and a second for those needing correction for both near and distance vision. The iZon brand is presently being introduced in markets throughout the US.
“Partnering with DRR and Sarah Fisher will help us to spread the word about vision and driving and how our lenses help with safe driving,” said Dreher. He explained that customized iZon Wavefront Guided Eyeglasses are different from conventional glasses -- some even say revolutionary -- because they are the only glasses in the world that are custom-made to your exact optical fingerprint, or iPrint.™ Like a fingerprint, your iPrint, all your vision errors and optical needs, is unique to you. iZon glasses are an exact match to your iPrint, correcting for the microscopic aberrations of the eye. The result is truly optimized, high definition vision, both day and night.
The 25-year-old Fisher became the first women to ever qualify fastest in a major North American open-wheel event capturing the pole position at Kentucky Speedway in 2002. She first emerged in the IndyCar Series at the tender age of 19 becoming the youngest person ever to pass the IndyCar Series Rookie test. She also became just the third women to ever race in the famed Indianapolis 500 mile race in 2000.
“I’m so excited to welcome iZon to the IndyCar Series and thrilled for their support for the Peak AntiFreeze Indy 300, said Fisher, who holds the two best finishes by a woman in IndyCar Racing of second and third. “It’s amazing how beneficial this new technology is and the noticeable difference iZon provides. I look forward to helping iZon in any way that I can.”
Fisher, who recently joined Dreyer & Reinbold Racing, was voted the Most Popular driver in the 2001, 2002 and 2003 IndyCar Series and in the 2005 NASCAR West Regional Series. Fisher previously drove at Kentucky Speedway earlier this year for DRR qualifying and finishing 12th. The ChicagoLand Speedway race will be just her second IndyCar Series race since her 2004 start in the Indianapolis 500. The athlete spent the 2005 season in the NASCAR Grand National West Series under the guidance of owner Richard Childress.
The Peak AnitFreeze Indy 300 will be the final race in the 14-race 2006 season on the IndyCar Series circuit. Raced at ChicagoLand Speedway in Joliet, Illinois, the race will be carried live on ABC at 1:30 p.m. (EDT) on Sunday, September 10th.