Putting A Scare Into The IRNLS
September 20, 2000 | 12:00 A.M. EST
The Indy Racing Northern Light Series and Al Unser Jr. will be getting into the act in October at the IRNLS season finale at Texas Motor Speedway.
Unser will drive a Dracula-themed car as part of Action Performance’s and Universal Studios’ Monsters of the Speedway program. The program will include cars and drivers from the IRNLS, NASCAR's Winston Cup and Busch circuits, and the NHRA, featuring specially designed Monsters paint schemes at select races in October.
"Our entire team is honored to have been chosen by Universal Studios and Action Performance as the open-wheel representative in their Monsters of the Speedway promotion," Unser said. "In the spirit of Dracula, we are looking forward to getting our teeth into the opposition."
Although the marriage of monster and machine will last just one race, fans of the promotion will be able to preserve the special car by purchasing a die-cast replica of the car and other related merchandise.
Rick Galles, owner of Unser’s car, sees the promotion as a coup for the IRNLS because it’s the only open-wheel series to be part of the monthlong program.
"This is the first time that a team from the Northern Light Indy Racing Series has been selected for a 'specials' promotion with Action Performance," Galles said. "I think this says a lot about the commitment that the Indy Racing Series has made towards marketing and merchandising,"
"Action is the leader in the distribution of licensed motorsports merchandise, and we are extremely proud to have been chosen to participate in this promotion."
Fred W. Wagenhals, Action chairman, president and chief executive officer, said Unser's recognizable name helped lure the company to the IRNLS.
"Classic characters like, Dracula, Frankenstein, The Wolf Man and The Mummy have been a part of the American culture for decades, especially during the Halloween season. Teaming them up with the top drivers in American motorsports is something in which Action is proud to participate," Wagenhals said.
The Excite 500 is Oct. 15.