Grand Am Commits To Kansas
September 1, 2008 | 10:07 A.M. EST
- Kansas Speedway announced today that Grand American Road Racing Association (Grand-Am), the foremost road racing organization in North America, has committed to bring its premier Rolex Sports Car Series to the speedway’s potential infield road course no later than the opening of the proposed Hard Rock Hotel & Casino development in 2011.
- Kansas Speedway will petition NASCAR to realign a second Sprint Cup series date to the facility, which would result in an additional $111 million in annual economic benefit for the region.
- A permanent infield road course will be constructed at Kansas Speedway that would attract car enthusiasts from across the country to enjoy Grand Am sports car races, as well as Sports Car Club of America and other car club member events. These combined activities are estimated to provide well in excess of $15 million per year in financial benefit for the community.
- Kansas Speedway’s current NASCAR Sprint Cup Series race sponsor, Camping World, will bring an annual national RV rally to the speedway beginning in 2010 that would provide approximately $10 million of positive economic impact each year.
Kansas Speedway ticket packages are on sale now and can be purchased by calling 866.460.RACE or logging on www.kansasspeedway.com. The ticket package includes this September's Kansas Lottery 300 and Camping World 400 presented by Coleman and April 2009's O'Reilly Auto Parts 250 and Road Runner Turbo Indy 300. O'Reilly Auto Parts Qualifying Day and Sprint Fan Walk tickets are also available. Parking is always free at Kansas Speedway and fans can bring one 6x6x12-inch soft-sided cooler with their favorite food and beverage into the grandstands.
On August 25, 2008, Kansas Speedway officials announced that the facility will add a road course to its infield if the Hard Rock Hotel & Casino proposal Kansas Speedway and The Cordish Company (Kansas Entertainment LLC) submitted to the Kansas Racing and Gaming Commission is awarded the casino management contract for Wyandotte County (Kan.).
“The addition of a Grand-Am Rolex Series event would add to the impressive list of professional motorsports events held at our facility,” said Kansas Speedway President, Jeff Boerger. “Kansas will be one of the few states in the country that will have the opportunity to host NASCAR Sprint Cup, Nationwide and Truck series races, as well as IRL IndyCar, Grand-Am and ARCA Re/MAX events. The speedway’s diverse schedule of events combined with an on-site state-of-the-art gaming, entertainment and retail destination development would attract hundreds of thousands of race fans from across the country to the Kansas City region every year.”
“We are extremely excited about the prospect of racing at Kansas Speedway,” said Grand-Am President, Roger Edmondson. “Currently, we only have one Grand-Am Rolex Series event in the heartland of America. Bringing sports car racing’s elite group of teams and drivers to compete on a new permanent road course at the speedway will be a terrific addition to our diverse schedule of events. The key factor in our decision to come to Kansas is the opportunity to have a complementary first-class resort/casino destination attraction overlooking the track and sporting the premier Hard Rock brand. This will result in a premium race weekend experience that would be ideal for our sponsors and business partners, and fits perfectly with the demographics of our fan base.”
The Washington Economics Group, Inc. research concluded that Kansas Speedway currently has an annual economic benefit of $243 million to the area. The proposed Hard Rock Hotel & Casino, with a development cost over $700 million, with no public incentives associated with this project, will provide the community with an incremental economic benefit of $350 million per year.
Kansas Entertainment LLC feels so strongly in the merit of its Hard Rock Hotel & Casino proposal that, if it is chosen by the Kansas Racing and Gaming Commission, several significant commitments have been made that will drive more than $135 million in incremental annual economic impact for the taxpayers of Kansas.