Smith Nets 2009 Sponsor
April 1, 2009 | 2:20 P.M. EST
The Indiana-based company will kick off the new partnership in its home state in this Sunday's Kentuckiana Ford Dealers 200 presented by Federated Car Care at Salem Speedway.
"We're glad to welcome ApplianceZone.com aboard for the 2009 season," said Smith, who will make his 193rd career ARCA RE/MAX Series start at Salem. "ApplianceZone.com is coming aboard at a time when we really need a marketing partner. We look forward to representing them this year and well into the future. They strike me as a "blue-collar" type business and we are a blue-collar race team. It's a great match."
The Indiana-based internet company that supplies appliance repair components to 'do-it-yourself' customers was looking for a long-term motorsports marketing program, and has found a good match with the Brad Smith Motorsports team, on-track to make its 200th career ARCA RE/MAX Series start at Mansfield Motorsports Park in June.
"We wanted to get into motorsports," said Jim Allen, CEO of ApplianceZone.com. "It was a matter of finding a team we were comfortable with. We've found that team."
Allen, who brings a great deal of passion to the appliance repair business, has started four companies in the appliance industry beginning in 1992 at the age of twenty-three.
Appliance Repair Specialists was his first company and his foundation for future companies to come. In 2006, Allen moved into the world of e-commerce and launched 6 Appliance Parts Specialists with immediate success, which ultimately led to the creation of Appliance Zone in October of 2008.