Ruby Tuesday Backing George
February 4, 2009 | 9:48 A.M. EST
"We couldn't be happier," said team owner Eddie Sharp. "Partnering with a national brand like Ruby Tuesday is great for the team and for the sport. We promise to give it our all to ensure Ruby Tuesday experiences success both on and off the track."
Having established a reputation for providing a hands-on, personal approach for drivers making a foray into stock car racing, ESR has also become the main attraction in the ARCA garage for sponsors looking to break into the sport.
In 2008, ESR garnered the support of big brands such as Red Bull and Aarons, fielding the No. 2 and No. 22 cars as championship contenders. Drivers Scott Speed and Ken Butler III both finished in top 10 drivers points.
For the 2009 season, No. 2 driver Tim George Jr. also played a critical role in securing Ruby Tuesday as a sponsor, which supports that George’s academic and racing credentials are already paying off.
In 2008, George earned the Grand-Am Rolex Series Rookie of the Year award, and in 2009 he has already sat on the podium with a second-place finish at Daytona for the inaugural Rolex 24.
As a graduate from the University of Miami, George has demonstrated success applying his knowledge of business and marketing both on and off the track.
"We are very excited to be partnered with Tim George Jr. and Eddie Sharp Racing for the kickoff of the 2009 racing season in Daytona. We are confident this team will have great success in the race, as they represent the Ruby Tuesday brand," said Mark Young, Senior Vice President, Marketing, Ruby Tuesday.
George added, "I am proud to represent such a nationally recognized brand in a well respected series such as ARCA and I'm thankful to Ruby Tuesday for this opportunity. Eddie Sharp has helped to align me with the right people to inspire confidence going into the first race of the season."
Team ESR also announced that John Monsam will be the crew chief of the No. 2 Ruby Tuesday Toyota Camry.
Monsam has a great deal of experience in NASCAR and is best known for his work with young drivers such as Kelly Bires, Bobby East and Todd Kluever. His most successful runs were with Mark Martin in 2007 and Jon Wood in 2008.